Complete Marketing Strategy

What You Get:

I'll build a comprehensive strategy for your business (10+ pages) and walk you through it piece by piece so you have complete clarity:

✓ Channel Strategy - Which marketing channel makes sense for your business and why, with alternatives analyzed so you understand exactly why this is the right path (not just "here's what to do" but "here's why this fits YOUR business specifically")

✓ Budget Model & Unit Economics - The actual math that makes marketing work - what you can afford to spend, what to expect in return (cost per lead, payback period, ROI projections), and how to know if it's working

✓ Readiness Assessment - Whether you're operationally ready to handle leads, what specific gaps exist (tracking, follow-up, capacity), and exactly how to fix them before you launch

✓ Agency Sourcing - A list of agencies to consider for your specific channel and situation

✓ Vendor Criteria - What to look for when evaluating agencies, questions that get past the sales pitch, red flags to avoid, and how to tell if they're actually good at what they do

✓ 90-Day Roadmap - Your personalized week-by-week plan from where you are today to launching marketing

✓ KPIs & Tracking - What metrics to watch, how to know if it's working, when to adjust vs when to stay the course

✓ Tools & Templates - Budget calculator, lead tracking templates, follow-up sequences, vendor scorecard

Plus: Two strategy calls with me

- Kickoff call (60 min) to dig into your business and gather everything I need

- Review call (30 min) after the draft is ready to walk through the strategy, answer questions, and make sure you understand every piece

How It Works:

1. Pay deposit to get started ($697 today, remaining remainder due when plan draft is ready)

2. Book your kickoff call (60 minutes) - we'll dig deep into your business, goals, current situation, and what you need clarity on

3. I build your strategy (takes 10-14 days) - comprehensive plan customized to your specific business and situation

4. Review call (30 minutes) - I'll walk you through the strategy, explain the reasoning behind each recommendation, and answer all your questions

5. You pay the remaining balance

6. Final revisions & delivery - I'll incorporate your feedback and send you the final strategy document

Timeline: 2-3 weeks from kickoff call to final delivery

Total Investment: $2,497 ($697 deposit today, $1,800 due after review call)

This Is For You If:

• You want complete clarity before committing to an agency or launching campaigns

• You've been burned before and want to know exactly what you're doing this time

• You need a real plan (not just advice) before making expensive marketing decisions

• You want expert guidance but you'll handle execution (internally or by hiring the agency yourself)

• You need to get buy-in from a partner/spouse and want a comprehensive strategy to show them

What Makes This Different:

Most marketing consultants charge $3,000-7,000 for a strategy document, then disappear. You get a PDF and you're on your own to figure out what it means.

You're getting the strategy for $2,497, PLUS two calls where I walk you through it. You're not reading a document and hoping you understood it correctly - I'm explaining every piece until you have complete clarity.